The Longhu Cheqiao Xinjie Cultural Commercial District positioned at a key intersection between urban renewal and commercial street revitalization.
Based on the existing urban fabric, the project upgrades the overall streetscape through a vibrant orange-yellow visual identity system. A coordinated series of urban furniture elements—including thematic wayfinding signage, landmark totems, interactive installations, stepped seating, curved benches, and ground graphics—strengthens both the entrance identity and the commercial atmosphere of the district.
Through a variety of seating typologies and interactive photo spots, the project connects pedestrian circulation, outdoor commercial terraces, and street-corner nodes, creating an engaging public environment for relaxation, communication, social interaction, and events.
